NEW YORK • Stan Weston, whose concept for a military action figure to the heroic G.I. Joe, one of the most popular toys, died on May 1 at his home in Santa Monica, California. He was 84.
His daughter, Mrs. Cindy Winebaum, said the cause was complications from the operation.
In 1963, Weston was a successful licensor.
As he approached the Hasbro toy company, he believed that he could replicate the success of the Barbie doll, the plastic fashionista introduced by Mattel in 1959, and was followed two years later by her friend Ken. From Mr. Elliott Handler, a founder of Mattel, he had learned that a popular product could produce a large, continuous business like Barbie's outfits and accessories.
After the Trolling Encyclopaedia Britannica for a theme that could achieve a Barbie success, he climbed the men of the United States military, wearing many uniforms, exercising numerous weapons and driving various vehicles (read: Equipment). For his pitch at Hasbro he put utensils of military branches and flags on yellow cardboard, according to an article by his brother, Jay, in the Huffington Post.
Scroll down to the remaining images.
Click on it for bigger and better view. In a second meeting, Weston brought mock-up figures of a soldier, navy, pilot, and sailor with small, flexible wood models, which he used In an art shop. "They will make a fortune with these," said Mr. Donald Levine, a Hasbro executive, opposite Weston, according to the article. As a payment, Hasbro offered him US $ 75,000 or a tiny license fee that was below the industry standard because he was new to the toy business, his daughter said. Finally, he asked for $ 100,000 and Hasbro agreed. "When he saw the line at the Toy Fair of 1964," she said, "he knew he had made a mistake." "Mr. Levine, a Korean war veteran, said he called the doll after he watched the movie in 1945, The Story Of GI.
His father, Philip, worked in the clothing industry; His mother, Shirley Bisnoff, was a housewife and jazz pianist. As a child, Weston not only loved and read comic books, but also sold some of them from a milk box for 3 US cents. He attended New York University before serving in the army. He changed his last name to protect himself against anti-Semitism in the business world.
After the creation of G.I. Joe, Weston balanced licensing with other ventures. In 1966, he created Captain Action for the Ideal Toy Co. He was also an important part of a group that developed the 1980s cartoon series Thundercats and licensed its products worldwide. In 2015, he filed a lawsuit in the Federal Supreme Court to revoke Hasbro's copyright to G.I. Joe The value of the copyright interests he transferred to Hasbro exceeded 100 million US dollars, said the suit. His lawyer, Mr Bert Fields, said the case had been settled last year and the terms were confidential.
Beside his daughter and his brother Weston is survived by two sons and five grandchildren. His two marriages ended in divorce.
The figure shown in the above pictures is the G.I. Joe Timeless Collection III 1 / 6. Scale Scramble Pilot 12-inch action figure. G.I. JOE and his "cousin" Action Man certainly has my trip down the 1 / 6th scale collecting hobby way back in 1995.
G.I. Joe called the top toy of the 20th century! HERE HERE HERE HERE HERE HERE HERE HERE HERE HERE HERE HERE ] HIER HERE HERE
Land warriors with "GI Joe Then and Now", a 35-year commemorative package, the The first GI Joe compiled in 1964 with the modern warrior in 1999 (19459018) HIER